Business Planning Project

Wyck Association

2013
$30,000

Wyck will evaluate its current programming in advance of writing a new business plan. In recent years, Wyck has developed a host of new visitor activities, ranging in theme from antique roses to urban agriculture. Wyck staff will conduct this evaluation—mostly audience research through online and on-site surveys—in order to aid its mostly part-time staff in analyzing current activities and determining which ones are most effective in generating audiences, revenue, and/or philanthropic support. The resulting business plan will result in even more audience-centered programs with greater potential to attract new visitors and engage them in ongoing relationships. This plan will attempt to maximize the role that the 325-year-old historic site can play in the life of its neighboring urban community, directly impacting those who reside there. 1

  • 1. Management grants, through the Philadelphia Cultural Management Initiative, were awarded through 2013 following which a new funding category, Advancement grants, was introduced to support substantial long-term organizational development.