Expanding Audience-Based Initiatives

People’s Light & Theatre Company had an extensive consultancy with the Target Resource Group (TRG),a national consulting firm specializing in analyzing sales data and helping arts organizations to better shape their marketing to match what their customers want to buy. During the consultancy, TRG worked extensively with the theater’s senior administrative and marketing staff to improve and expand their audience-building initiatives and to make the best use of their marketing dollars. As a result of the consultancy, People’s Light significantly changed its subscription model and programming mix, resulting in dramatic increases in subscription sales and significantly lower subscription renewal costs.1

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Management grants, through the Philadelphia Cultural Management Initiative, were awarded through 2013 following which a new funding category, Advancement grants, was introduced to support substantial long-term organizational development. Learn more>>.
Collaborators & Colleagues

A Philadelphia dancer/choreographer with a penchant for humor and surprise, Gabrielle Revlock is a former Jeanne Ruddy Dance company member.

Grants & Grantees

Andrea Cooper is a visual artist and a 2003 Pew Fellow.

Grants & Grantees

In 2005 the Center awarded Pew Fellowships to 12 Philadelphia-based artists, and grants to 66 dance, music, theater, and visual arts organizations and practitioners in the greater Philadelphia region.

Art-Reach will evaluate its program offerings to better understand which types of events are of the greatest interest and relevance to its target audiences, developing new ideas for testing.

AUX Curatorial Fellow Jamillah James has organized an evening of performances by Colin Self and M. Lamar.

In fall 2011, the Association for Public Art was featured in USA Today Travel as “the main reason Philadelphia is now said to have more public art than any other city.”

Collaborators & Colleagues

André Kimo Stone Guess is an internationally respected leader with more than two decades of combined experience in arts management, finance, and nonprofit executive leadership.

Grants & Grantees

FringeArts presents, develops, and commissions a range of high-quality contemporary performing and visual arts in Philadelphia.

Questions of Practice

Yoshitomi, chief knowledge officer of MeaningMatters, LLC, responds to a few questions around “Pro-Am” and how cultural organizations engage with their communities and potential audiences.

Grants & Grantees

Musicopia has taken its education residencies to the next level with this initiative, which incorporates multimedia learning with instruction and performance.

Whitney Kimball, Vox Populi’s third AUX Curatorial Fellow, presents the work of video artist and activist Jenny Drumgoole, the fifth program in the “Schmart World” series.

Grants & Grantees

Rafael Ferrer is a visual artist and a 1993 Pew Fellow.