Social Media and New Technology Strategies

The Association for Public Art’s Museum Without Walls AUDIO launch event at Philadelphia’s LOVE Park, June 10, 2010. Pictured: Robert Indiana, LOVE, 1976. Photo by Albert Yee.

The Association for Public Art (then known as the Fairmount Park Art Association) built on the success of its Museum Without Walls cell phone tour and leveraged the power of social media and smart phone technology to engage audiences in an online dialogue about Philadelphia’s vast public art collection. Whereas the Museum Without Walls project tells stories of significant artworks using pre-recorded messages that are accessible via cell phone, this new project has encouraged viewers to share in the dialogue by posting their own stories and impressions via social media platforms such as Twitter and Facebook. The Association for Public Art (aPA) worked with social media consultants to determine this strategy and develop a sustainable system that is responsive to rapidly moving advances in technology and digital media. aPA staff also created a new position of new media manager to oversee its new online initiatives, which have included a “flashlight mob” and Foursquare check-ins for public sculpture. The aPA hopes that this endeavor will result in greater interaction with both tourists and residents, enhancing their experience of the city’s historical and cultural assets.1

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Management grants, through the Philadelphia Cultural Management Initiative, were awarded through 2013 following which a new funding category, Advancement grants, was introduced to support substantial long-term organizational development. Learn more>>.
Grants & Grantees

With support from the Center, the Arden has integrated visually dazzling video design into live productions and enhanced its work for young audiences.

Collaborators & Colleagues

Andrew Horwitz is a writer, producer, curator and creative strategist with over 20 years of experience in the for-profit and not-for-profit creative sectors.

Founded in 1812, the Academy of Natural Sciences of Drexel University is the oldest natural history museum in North America.

Andrew McIntyre visited the Center in summer 2012 for a day of workshops on visitor behavior and new approaches to engaging arts audiences in the 21st century.

Grants & Grantees

Robert Smythe is a theater artist and a 2006 Pew Fellow.

Grants & Grantees

Robert Maggio is a musician and a 1999 Pew Fellow.

Brooklyn-based performers Liftig and Cleary present an evening of performance rooted in comedic and ecstatic engagements of the everyday.

The Friends of the Japanese House and Garden in Fairmount Park restored two of the last remaining structures from Philadelphia’s 1876 Centennial Exposition to use for public programming space.

Collaborators & Colleagues

Artist and community activist Rick Lowe is the founder of Project Row Houses, a neighborhood-based nonprofit arts and cultural organization in Houston’s Northern Third Ward.

Grants & Grantees

An outgrowth of the anti-graffiti network, Mural Arts Philadelphia has produced over 3,600 murals since 1984, making it the largest public art program in the United States and earning Philadelphia the nickname “City of Murals.”

Collaborators & Colleagues

Samuel Hoi has served as President of Los Angeles’ Otis College of Art and Design since 2000.

On March 23, 2012, The Pew Center for Arts & Heritage hosted Alan Brown of WolfBrown, and Brad Erickson and Clayton Lord of Theatre Bay Area, for an event that presented an important national study on the “intrinsic impact” and value of the arts.