The Pew Center for Arts & Heritage and the Theatre Alliance of Greater Philadelphia co-hosted a March 23 presentation of research that measured the “intrinsic impact” of theater performances on audiences. Alan Brown of WolfBrown and Clayton Lord of Theatre Bay Area presented the findings, which were published in a book called Counting New Beans: Intrinsic Impact and the Value of Art. After this event, we asked several of the arts professionals who attended to write about their responses to the research.
This post will be the first in a series in which attendees from many cultural disciplines weigh in on the benefits and highlights of the intrinsic impact measurement tools. In the first edition of this series, after the jump, we hear from Lois Welk, Director of Dance/USA Philadelphia; Matt Braun, Executive Director of the Fleisher Art Memorial; and Arin Sullivan of the Cultural Data Project.
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