The Pew Center for Arts & Heritage has awarded its first Advancement grant of $500,000 to Opera Philadelphia, to strengthen the Opera’s efforts to respond to the changing nature of its audiences and develop new programs.
The Center’s Advancement grant will specifically support Opera Philadelphia’s efforts to bring opera to a variety of publics in unconventional places and in unexpected ways, such as through “Opera in the City,” which takes opera into alternative venues. With the Center’s grant, Opera Philadelphia will also undertake audience research that will help the organization devise strategies to further enhance the impact of new programs. The Center’s Advancement grants, a new line of funding first announced on the Center’s website in May 2013, are specifically designed to reinforce this type of innovation and foresight.
Advancement grants are multi-year investments that are designed to support bold, innovative initiatives that are led by exemplary arts and culture organizations in the greater Philadelphia region. These grants support the direct costs of programming and also related capital and infrastructure needs, such as audience engagement strategies, to help organizations accomplish their missions.
For more information about Opera Philadelphia’s upcoming programming and research activities, supported by the Center, please visit the Opera Philadelphia press room >
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