Alan Brown

Alan Brown with Clayton Lord of Theatre Bay Area (left) at “Measuring Intrinsic Impact,” presented at the Arden Theatre Company on March 23, 2012 with support from The Pew Center for Arts & Heritage. Photo by Karl Seifert.


San Francisco-based Alan Brown is a leading researcher and management consultant in the nonprofit arts industry. As principal of WolfBrown, he focuses on understanding consumer demand for cultural experiences and helping cultural institutions, foundations and agencies see new opportunities, make informed decisions and respond to changing conditions. Recently, he has worked with organizations such as the Doris Duke Charitable Trust and Dance/USA to develop new evaluation and assessment tools. Brown also creates survey methodologies that communities can use to measure levels of cultural engagement over time. Customer segmentation is a major thrust of his work, with recent studies for the Philadelphia Orchestra, Steppenwolf, Welsh National Opera, and the Major University Presenters consortium. He is pioneering new approaches to marketing databases for the arts industry as well. Prior to his consulting career, Brown served for five years as executive director of the Ann Arbor Summer Festival, where he presented Ella Fitzgerald, Sarah Vaughn and many other artists. He speaks frequently at conferences in the U.S. and Canada, as well as the United Kingdom, Australia and New Zealand.

The Pew Center for Arts & Heritage hosted Brown in March 2012, as well as Brad Erickson and Clayton Lord of Theatre Bay Area, for an event that brought together 150 arts leaders from all over Philadelphia, at which they presented the findings of an important national study on the intrinsic impact and value of the arts. The study took place over the course of two years and focused on 18 theaters around the country, including Philadelphia-area theaters Bristol Riverside Theatre, the Arden Theatre, and People’s Light & Theatre Company.

References

Collaborators & Colleagues

Caden Manson is a theater artist and a 2002 Pew Fellow.

Grants & Grantees

As a presenting arts organization, the Painted Bride offers a wide range of work in music, dance, spoken word, and theater.

The New York Times covered a playwriting boot camp led by Paula Vogel in New York City, which followed a 2011 Philadelphia boot camp she led with Center support.

Collaborators & Colleagues

Kim Whitener is the Producing Director at HERE in New York, where she works in partnership with Artistic Director Kristin Marting to curate and produce HERE’s performance programs and activities. She also served as the Center’s panel chair in theater in 2013 and as a Performance LOI panelist in 2014 and 2015.

Grants & Grantees

Annenberg Center Live brought Oakland-based arts activist Marc Bamuthi Joseph to Philadelphia in fall 2012 for a six-day residency and the regional premiere of a new work.

Kim Whitener, producing director at New York City’s HERE, visits the Center to talk with Philadelphia performing arts constituents about creating effective documentation of their work.

Grants & Grantees

With support from the Center, the Arden has integrated visually dazzling video design into live productions and enhanced its work for young audiences.

Pew Fellow Christopher Colucci on his progression from musician to sound designer, the music and books that inspire him, and more.

Questions of Practice

Yoshitomi, chief knowledge officer of MeaningMatters, LLC, responds to a few questions around “Pro-Am” and how cultural organizations engage with their communities and potential audiences.

Grants & Grantees

In 2001 the Center awarded Pew Fellowships to 12 Philadelphia-based artists, and grants to 57 dance, music, theater, and visual arts organizations and practitioners in the greater Philadelphia region.

Collaborators & Colleagues

Since 2007, Helguera, a visual and performance artist, has served as director of adult and academic programs in the department of education at the Museum of Modern Art, New York.

Collaborators & Colleagues

Timothy Douglas is a freelance director and actor. He served as a Center theater panelist in 2011.