Andrew McIntyre

Andrew McIntyre. Photo courtesy of Communicating the Museum.

Andrew McIntyre, a co-founder of Morris Hargreaves McIntyre, is one of the UK’s leading authorities on audience motivation, behavior and response. His work focuses on understanding how visitors engage with and make meaning from museum and gallery collections, and then using those insights to advance arts marketing, audience development, and curatorial and educational practice. McIntyre has devised many widely used audience development techniques, including Test Drive the Arts and Audience Builder. He co-founded Morris Hargreaves McIntyre in 1999 to help arts and cultural organizations improve their performance, assess their impact on audiences, and determine how to attract new audience members. Among the firm’s many clients are The British Museum, Edinburgh International Film Festival, Historic Royal Palace, Tate Britain, and Southbank Centre.

McIntyre visited the Center in summer 2011 for a day of workshops with Philadelphia-area arts professionals, focusing on visitor behavior and new approaches to engaging audiences for the arts in the 21st century.

References

Collaborators & Colleagues

As the artistic consultant to the Roundabout Theatre Company and as a Tony Award-winning producer, Robyn Goodman is widely recognized for discovering and supporting influential artists early in their careers.

In the first segment of a three-part conversation between Center Visiting Artist Ain Gordon and Center Executive Director Paula Marincola, they discuss Gordon’s role as a conduit between the Center and its grantees.

Collaborators & Colleagues

Trevor Carlson was named a trustee of the Merce Cunningham Trust in May 2011. He began working at the Cunningham Dance Foundation in 1998 and became executive director in 2005.

Collaborators & Colleagues

Samuel Hoi has served as President of Los Angeles’ Otis College of Art and Design since 2000.

In August 2011, the Philadelphia Inquirer hailed Opera Philadelphia’s transformation as a “haven for new opera.”

AUX Curatorial Fellow Jamillah James has organized an evening of performances by Colin Self and M. Lamar.

Bartram’s Garden’s new nursery propagates and promotes native plants, including some first discovered by the Bartram family, the founders of the 45-acre National Historic Landmark.

Andrew McIntyre visited the Center in summer 2012 for a day of workshops on visitor behavior and new approaches to engaging arts audiences in the 21st century.

Collaborators & Colleagues

Argeo Ascani is Curator for Music at EMPAC, the Curtis R. Priem Experimental Media and Performing Arts Center at Rensselaer Polytechnic Institute in Troy, New York. In 2015, he served as a Pew Fellowships panelist.

Grants & Grantees

Cheryl Hess is a media artist and a 2005 Pew Fellow.

Whitney Kimball, Vox Populi’s third AUX Curatorial Fellow, will give a curatorial lecture regarding her interest in collectivism and the contemporary collaborative urban performance art context in East Coast cities.

Grants & Grantees

Scribe Video Center is a place where individuals and communities learn media-making, exploring video as both an artistic medium and as a tool for progressive social change.