Andrew McIntyre

Andrew McIntyre. Photo courtesy of Communicating the Museum.

Andrew McIntyre, a co-founder of Morris Hargreaves McIntyre, is one of the UK’s leading authorities on audience motivation, behavior and response. His work focuses on understanding how visitors engage with and make meaning from museum and gallery collections, and then using those insights to advance arts marketing, audience development, and curatorial and educational practice. McIntyre has devised many widely used audience development techniques, including Test Drive the Arts and Audience Builder. He co-founded Morris Hargreaves McIntyre in 1999 to help arts and cultural organizations improve their performance, assess their impact on audiences, and determine how to attract new audience members. Among the firm’s many clients are The British Museum, Edinburgh International Film Festival, Historic Royal Palace, Tate Britain, and Southbank Centre.

McIntyre visited the Center in summer 2011 for a day of workshops with Philadelphia-area arts professionals, focusing on visitor behavior and new approaches to engaging audiences for the arts in the 21st century.

References

Questions of Practice

Hong, director of academic affairs and program development at the Getty Leadership Institute at Claremont Graduate University, looks at the opportunities presented by co-authorship through the lens of entrepreneurship.

Grants & Grantees

The Community Education Center has grown into an arts organization with a focus on cultivating a support system for artists, supported through residency and service programs.

Whitney Kimball, Vox Populi’s third AUX Curatorial Fellow, presents a film by video/performance artist Miles Pflanz and sound artist Kate Levitt, as part of her “Schmart World” series.

Grants & Grantees

In 2005 the Center awarded Pew Fellowships to 12 Philadelphia-based artists, and grants to 66 dance, music, theater, and visual arts organizations and practitioners in the greater Philadelphia region.

Grants & Grantees

InterAct Theater Company began strategic and business planning processes in order to pursue new areas of programming focused on collaboration with other theaters.

Collaborators & Colleagues

Jeff Tancil is a Brooklyn-based web designer and developer with over 12 years experience in creating interactive media.

In December 2012, the Center welcomed Lee Rainie, director of the Pew Internet & American Life Project, who introduced the findings of a new report, “Arts Organizations and Digital Technologies.”

Grants & Grantees

People’s Light & Theatre Company mounted a highly physical production of Shakespeare’s play with Guy Hollands of Glasgow’s Citizen’s Theatre and the National Theatre of Scotland.

Grants & Grantees

Sheryl Robin David is a craft artist and a 2000 Pew Fellow in folk and traditional arts.

AUX Curatorial Fellow Jamillah James has organized an evening of performances by Colin Self and M. Lamar.

Grants & Grantees

Gerald Cyrus, Jr. is a visual artist and a 2005 Pew Fellow.

Grants & Grantees

The Clay Studio developed a three-year strategic plan at a critical moment in its history, six years before the organization must relocate and leave its current facility.