Rena Zurofsky

Rena Zurofsky sat on the Center’s management panel in 2009. Since 2001, she has been an independent consultant with three primary areas of specialization. As a strategic planner, she has successful guided both independent and university-affiliated museums towards their goals. As a retail planner, she has strategized, designed, and implemented shops for museums and performing arts centers engaged in new buildings, renovations, or expansion projects. As an interim director, she has helped to stabilize and transform historic sites, as well as museums of mixed and specialty collections.

Prior to opening her consulting firm, Zurofsky held executive staff positions at several museums including the American Museum of Natural History, the Newark Museum, the Brooklyn Museum, and the Metropolitan Museum of Art. She has taught graduate courses in non-profit arts management and marketing at New York University, and has lectured on the same subjects internationally.


Whitney Kimball, Vox Populi’s third AUX Curatorial Fellow, presents a film by video/performance artist Miles Pflanz and sound artist Kate Levitt, as part of her “Schmart World” series.

Vox Populi and AUX Performance Space will host Ann Hirsch and Jacolby Satterwhite in conversation, organized by AUX Curatorial Fellow Jamillah James.

Collaborators & Colleagues

Since 2006, Kinshasha Holman Conwill has served as deputy director of the National Museum of African American History and Culture, the Smithsonian Institution’s newest museum, scheduled to open in 2015.

Opera Philadelphia conducted in-depth, strategic audience research that informs the development of a set of programs that, together with enhanced marketing efforts, respond to new audience behaviors and preferences.

Collaborators & Colleagues

John Andress is associate director of performing arts at the Institute of Contemporary Art/Boston.

Collaborators & Colleagues

As curator of visual arts at MASS MoCA since 2006, Susan Cross has organized a string of major exhibitions.

Collaborators & Colleagues

Andrew McIntyre, a co-founder of Morris Hargreaves McIntyre, is one of the UK’s leading authorities on audience motivation, behavior and response.

AUX Curatorial Fellow Jamillah James presents a screening of The Fantasies Given to Us May Never Be Fixed, followed by a performance from Philadelphia-based artists Kris Harzinski and Will Haughery.

The Philadelphia Inquirer featured the Conservation Center for Art and Historic Artifacts’ fundraising campaign for its Pennsylvania’s Top 10 Endangered Artifacts project.

In December 2012, the Center welcomed Lee Rainie, director of the Pew Internet & American Life Project, who introduced the findings of a new report, “Arts Organizations and Digital Technologies.”

Philadelphia Mural Arts Program created a director of strategic planning and partnerships position, charged with leading strategic initiatives and forging new organizational partnerships.

Grants & Grantees

The Crossing commissioned composers Chris Jonas, Gene Coleman, and Gabriel Jackson to write new choral works based on poems by French-American writer Pierre Joris.