Trevor O’Donnell

Trevor O’Donnell.

Trevor O’Donnell has a long track record of helping theater and arts organizations build larger audiences and earn more revenue through a number of strategies: retooling messages, strengthening persuasive communications, identifying new audiences, tapping new revenue streams, and professionalizing sales and marketing efforts. He has worked in partnership with clients such as Disney Theatrical Productions, Cirque du Soleil, the Music Center of Los Angeles, Center Theatre Group, Symphony Space, Blue Man Productions, Broadway’s Nederlander Organization, the Autry Museum, Goldstar, and numerous Broadway shows and other arts organizations. On Broadway, for example, O’Donnell developed innovative marketing and sales initiatives for Theatre Direct International/ Broadway.com, an agency created by producer Cameron Mackintosh (The Phantom of the Opera, Cats, Les Misérables) to sell New York and London theater to domestic and international tourism markets. O’Donnell is the author of Marketing the Arts to Death: How Lazy Language is Killing Culture, an e-book published in 2011. He has held marketing posts at a several theaters and arts centers including Manhattan Theatre Club, Symphony Space, the New Brunswick Cultural Center, Mattress Factory, and Pittsburgh Public Theatre.

In a hands-on session at The Pew Center for Arts & Heritage in early 2012, O’Donnell worked with Philadelphia-area arts professionals on how to use the right words to attract young, diverse audiences without neglecting long-time patrons.

References

Collaborators & Colleagues

Harris Eisenstadt is a drummer, composer, and bandleader who has studied with respected names in jazz and improvised music, as well as in West African and Cuban drumming.

Whitney Kimball, Vox Populi’s third AUX Curatorial Fellow, presents artist talks from Jeanine Oleson and Jaimie Warren, the fourth program in the “Schmart World” series.

Beijing-based artists Song Dong and Yin Xiuzhen brought to conclusion a 12-year series of works with this exhibition at the Philadelphia Art Alliance.

Grants & Grantees

In 2002 the Center awarded Pew Fellowships to 12 Philadelphia-based artists, and grants to 57 dance, music, theater, and visual arts organizations and practitioners in the greater Philadelphia region.

Grants & Grantees

Tempesta di Mare implemented a three-year plan, which addressed new artistic opportunities for the orchestra, including a recording contract and social media expansion.

The Center has awarded $500,000 to Opera Philadelphia, to strengthen the organization’s efforts to respond to the changing nature of its audiences and develop new programs.

Grants & Grantees

Matt Saunders (Pew Fellow, 2014) is a multidisciplinary theater artist whose practice is rooted in set design.

Whitney Kimball, Vox Populi’s third AUX Curatorial Fellow, presents the work of video artist and activist Jenny Drumgoole, the fifth program in the “Schmart World” series.

Yancey considers whether arts organizations be expected to approach their businesses with the same degree of courage and creativity that they expect of presenting artists.

Collaborators & Colleagues

Sarah Wilke became managing director of Seattle’s On the Boards at the start of its 2004–05 season. She is responsible for day-to-day and long-term strategic management.

In the third and final segment of our three-part conversation with Center Visiting Artist Ain Gordon, he gives us a glimpse of how he has entered into conversations at the Center and proposed alternative possibilities for our approach to our work.

Collaborators & Colleagues

Sarah Lutman has worked in the arts and nonprofit sector for the past 35 years, and she is currently an independent consultant and entrepreneur.