No Idea Is Too Ridiculous

Detail from the cover of the No Idea Is Too Ridiculous catalog, published by The Pew Center for Arts & Heritage in 2010.

Since 2010, The Pew Center for Arts & Heritage has conducted No Idea Is Too Ridiculous, a yearly workshop and small grant opportunity that allows Center constituents to explore creativity and risk-taking, and to learn from one another during their explorations. No Idea Is Too Ridiculous is structured around the idea that in creative practice, it is essential to be conscious of project constraints, both real and imagined.

Renowned American designer Charles Eames once said, “Design depends largely on constraints […] Here is one of the few effective keys to the design problem—the ability of the designer to recognize as many of the constraints as possible; his willingness and enthusiasm for working within these constraints; the constraints of price, of size, of strength, balance, of surface, of time, etc.—each problem has its own peculiar list.” Many of us, however, have difficulty separating the real constraints of a project from constraints that we imagine. The museum and performance worlds are full of imagined constraints, and those imagined constraints can hold us back.

Interested participants apply to the program, and a small group of organizations are selected to take part, represented by teams of two or three staff members each. The project begins with a two-day workshop, after which each team has developed a project idea. The teams are given a small grant of $1,000 and only eight weeks to plan and implement their projects. Each year, the workshop is led by Kathleen McLean, principal of Independent Exhibitions, a museum consulting firm specializing in exhibition development, design, programming and strategic planning. In the most recent iteration of No Idea, McLean was joined by co-facilitator Mark Beasley, curator at Performa in New York City and contributor to the Center’s 2013 publication Pigeons on the Grass, Alas: Contemporary Curators Talk About the Field.

The First Year

The Science of Art and Colonial Brewing, produced by the Franklin Institute in 2010 as part of The Pew Center for Arts & Heritage’s No Idea Is Too Ridiculous project. Photo by Karl Seifert.

The first year of No Idea Is Too Ridiculous included five participating heritage organizations and institutions from the greater Philadelphia area. Each team developed a project idea around the theme “under the radar” in order to investigate what imagination and creativity look like when interpreting public history.

The Franklin Institute offered a public program on the history and science of beer-making, including a demonstration by employees of Philadelphia’s Yards Brewing Company and Ben Franklin’s own tankard, returned to its “natural setting” for a single afternoon. The Bucks County Historical Society created a series of “adult” programs exploring the infinite sexual complexity of American Victorian society and Wyck, a historic house in Germantown, commissioned cartoonist Melissa Lomax to create illustrations that added a humorous spin to complex and sometimes difficult stories surrounding the history of the site. The Historical Society of Pennsylvania commissioned five composers to create short musical compositions that responded to the finding aid for the Mary Elizabeth Hallock Greenewalt Papers (Greenewalt was a musician herself, as well as an inventor). Watch one of the commissioned works below, Maurice Wright’s “Light-Color Play,” which utilizes a painted board by Greenewalt:

Maurice Wright’s Light-Color Play, commissioned by the Historical Society of Pennsylvania as part of The Pew Center for Arts & Heritage’s No Idea Is Too Ridiculous project.

First year-participants said that they had a “better sense of how to accomplish challenging projects” within their organizations, and that “when it comes to being creative and innovative, it is more about process than project.”

To document the first year of the project, the Center worked with Allan Espiritu of gdloft to create a small publication, in which each organization’s project is described in the participants’ own words. To order a copy of the publication, please contact Chloe Reison at creison [at] pcah [dot] us.

Quaker Contradictions by Melissa Lomax, commissioned by Wyck Association in 2010 as part of The Pew Center for Arts & Heritage’s No Idea Is Too Ridiculous project.

No Idea Is Too Ridiculous has been presented at a number of conferences and gatherings around the country, including Grantmakers in the Arts, the National Preservation Conference, and elsewhere.

Learn more about all of our past No Idea participants:

2013
Annenberg Center for the Performing Arts, Brandywine River Museum, Historic Germantown, Catie Rosemurgy with Noah Schoenholtz, Philadelphia Museum of Art, ThINKing Dance

2012
African American Museum in Philadelphia, Bartram’s Garden, First Person Arts and Christ Church Neighborhood House (together as a team), National Constitution Center, Penn Museum, Please Touch Museum, William Way LGBT Community Center

2011
The Barnes Foundation, Eastern State Penitentiary, Historical Society of Pennsylvania, Philadelphia Museum of Art, Philadelphia Society for the Preservation of Landmarks, Shofuso Japanese House and Garden

2010
Bucks County Historical Society; The Franklin Institute; Historical Society of Pennsylvania: Matt Shoemaker, Project Director, Digital Center for Americana; National Archives and Records Administration – Mid-Atlantic; Wyck Association

Grants & Grantees

Named for Doylestown’s most famous son, the Pulitzer Prize-winning writer James A. Michener, this museum was founded in 1988 with a regional focus, housing a collection of Pennsylvania impressionist paintings.

Grants & Grantees

A weeklong series honored the prolific composer’s 75th birthday with concerts, lectures, and workshops.

Grants & Grantees

Lily Yeh is a sculptor and a 1992 Pew Fellow.

Grants & Grantees

Poet and Pew Fellow Catie Rosemurgy’s wry and sharply imagined poems investigate the layered natures of identity, history, and narrative.

This spring, the Free Library of Philadelphia is showcasing fraktur, the historical Pennsylvania German folk art style, with Framing Fraktur. This Center-funded exhibition places contemporary art, including drawings, paintings, woodblock prints, and embroideries, alongside traditional works drawn from the Library’s Rare Book Department collection.

Collaborators & Colleagues

Suzanne Carbonneau is a dance writer and historian, and she directs the Institute for Dance Criticism at the American Dance Festival.

Richard Torchia talks about the importance of small details and the value that he places on the audience’s trust.

Pew Fellow and Philadelphia Poet Laureate Yolanda Wisher leads a poetry workshop and story circle in Historic Germantown.

Collaborators & Colleagues

Ronen Givony is the founder and artistic director of the Wordless Music Series and Orchestra, and the music director of SubCulture, both in New York City. He served as a Pew Fellowships panelist in 2011, and a Performance LOI panelist in 2015.

Grants & Grantees

FringeArts hired consultants to develop a major gifts campaign that significantly increased individual giving and the FringeArts festival’s major donor pool.

In conjunction with the ongoing project, Pop Up Garden: An Exploration of the Philadelphia Rail Park, PHS holds walking tours of the Viaduct neighborhood.

Grants & Grantees

Theatre Exile produces risky and challenging plays that contain a sense of grit and passion.