The Pew Center for Arts & Heritage and the Theatre Alliance of Greater Philadelphia co-hosted a March 23 presentation of research that measures the “intrinsic impact” of theater performances on audiences. Alan Brown of WolfBrown and Clayton Lord of Theatre Bay Area presented the findings, which are published in a book called Counting New Beans: Intrinsic Impact and the Value of Art. After the event, The Center wanted to learn how useful the research findings were to the attendees, and whether or not the presentation had encouraged them to revisit their current strategies for measuring intrinsic impact on their audiences.
We sent a survey to the 123 professionals who attended the event, and we received 82 responses—a very healthy, nearly 67% response rate.
The responses from theater professionals, at 30, was the highest number, but the survey showed that attendees came from a variety of disciplines, including 8 from the dance field, 7 from music, 10 museum and visual arts professionals, and 5 history and humanities attendees. These were encouraging numbers, because although the research focused on theaters, the findings are relevant to all disciplines in the artistic sector. The event also attracted 13 multidisciplinary professionals, as well as a handful of attendees from other fields, including data collection, sound design, and opera.Read more >