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The Pew Center for Arts & Heritage

Jennifer Childs of 1812 Productions on “It’s My Party: The Women and Comedy Project”

Posted by Nicole Steinberg | May 3, 2012

Jennifer Childs, Artistic Director of 1812 Productions, writes about her recent investigations of the female comic voice, as she develops an upcoming 1812 production, It’s My Party: The Women and Comedy Project, running from April 25 to May 19, 2013. Through a series of “generational labs,” Childs has been exploring the ways in which women turn to comedy at various stages of their lives, how a woman’s comic voice is unique from her male counterparts, and how it changes over time. The labs explore female comedic stereotypes—the airhead, the neurotic, the diva, the harpy, the batty old lady—and will inform Childs’ eventual script, along with interviews of over 50 women, including famous female comedians such as Lucie Arnaz, the daughter of one of the 20th century’s most significant comedic actresses. It’s My Party: The Women and Comedy Project received a 2011 grant from The Pew Center for Arts & Heritage through the Philadelphia Theatre Initiative. Image courtesy of 1812 Productions.

I embarked on The Women and Comedy Project initially because my mother turned 70 the same year my daughter turned seven. I stood between them and watched how they were both really funny in really different ways. My mother is funnier in her 70s than she ever was in her 40s and I find myself thinking, where was this person when I was a teenager? We would have gotten along so much better! Some have challenged me, saying, “Do you ever consider that maybe she’s always been funny and it’s you who’s changed?” And while I admit that may be true, I also note that she is more in possession of who she is than she has ever been. She is less concerned about what other people think and that gives her a freedom to be funny in ways she couldn’t be before.

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Labels:  1812 productions  artistic process  comedy  essay  humor  it's my party  jennifer childs  philadelphia theatre initiative  pti  the women and comedy project  theater  women 

From the Field: Arts professionals respond to research on Measuring Intrinsic Impact, Part 2

Posted by Jordan Shue | April 13, 2012

The Pew Center for Arts & Heritage and the Theatre Alliance of Greater Philadelphia co-hosted a March 23 presentation of research that measured the “intrinsic impact” of theater performances on audiences. Alan Brown of WolfBrown and Clayton Lord of Theatre Bay Area presented the findings, which were published in a book called Counting New Beans: Intrinsic Impact and the Value of Art. After this event, we asked several of the arts professionals who attended to write about their responses to the research.

This post is the second in a series in which attendees from many cultural disciplines weigh in on the benefits and highlights of the intrinsic impact measurement tools. In this edition, after the jump, we hear from Kate Tejada of 1812 ProductionsLee Price of the Conservation Center for Art & Historic Artifacts; and Grace Grillet of People’s Light & Theatre Company.

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Labels:  1812 productions  alan brown  clayton lord  conservation center for art & historic artifacts  counting new beans  grace grillet  intrinsic impact  kate tejada  lee price  new beans  pcmi  pcmi from the field  people’s light & theatre company  philadelphia cultural management initiative  philadelphia theatre alliance  philadelphia theatre initiative  pti  report  research  theater  theatre bay area  wolfbrown 

From the Field: Arts professionals respond to research on Measuring Intrinsic Impact

Posted by Jordan Shue | April 5, 2012

The Pew Center for Arts & Heritage and the Theatre Alliance of Greater Philadelphia co-hosted a March 23 presentation of research that measured the “intrinsic impact” of theater performances on audiences. Alan Brown of WolfBrown and Clayton Lord of Theatre Bay Area presented the findings, which were published in a book called Counting New Beans: Intrinsic Impact and the Value of Art. After this event, we asked several of the arts professionals who attended to write about their responses to the research.

This post will be the first in a series in which attendees from many cultural disciplines weigh in on the benefits and highlights of the intrinsic impact measurement tools. In the first edition of this series, after the jump, we hear from Lois Welk, Director of Dance/USA Philadelphia; Matt Braun, Executive Director of the Fleisher Art Memorial; and Arin Sullivan of the Cultural Data Project.

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Labels:  alan brown  arin sullivan  clayton lord  counting new beans  cultural data project  danceusa philadelphia  fleisher art memorial  intrinsic impact  lois welk  matt braun  new beans  pcmi  pcmi from the field  philadelphia cultural management initiative  philadelphia theatre alliance  philadelphia theatre initiative  pti  report  research  theater  theatre bay area  wolfbrown 

Online Theater Adventures Getting Online Buzz

Posted by Roy Wilbur | March 27, 2012

"New Paradise Laboratories is re-creating theater for the connected generation. It’s incorporating social networks like Facebook, Skype and Chatroulette into the production and presentation of shows, pulling theater into the virtual space. This innovative experience takes audiences through a rabbit hole on a visually stimulating online adventure." —Joann Pan, Mashable

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Labels:  audiences  facebook  new paradise  new paradise laboratories  online  pti  theater  theatre  web  whit maclaughlin  youtube 

How Lazy Language is Killing Culture

Posted by Roy Wilbur | March 21, 2012

If you want to persuade, you have to explicitly tell your audience what’s in it for them. Make sure your marketing messages are as much about your audience as they are about the product, and that the word “you” shows up at least once in every message.

In his hands-on session at the Center, Trevor O’Donnell, a recognized authority on brand activation who specializes in the development of new audiences, instructed attendees on how to use the right words to persuade younger, more diverse audiences without offending long-time patrons. It was a fun, interactive workshop that featured an irreverent critique of the language we speak now, and a practical tool for developing the right language for tomorrow's audiences. He said that the language of arts marketing was developed decades ago for people who are now long gone yet we continue to speak it. Every "Celebrate!" or "Experience the magic" or "All the world's a stage" is a woefully unoriginal reminder that rather than communicating, we're often just recycling hoary old clichés.

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Labels:  arts  audiences  communication  dance  heritage  language  management  marketing  message  music  theater