Advancement Grant: Opera Philadelphia (2014)

Opera Philadelphia

2014
$500,000

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Opera Philadelphia presents Verdi’s La Traviata. The Marchese (Jarrett Ott, seated) and Flora (Katherine Pracht) at Flora’s ball in Act II. Photo by Kelly & Massa.

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Opera Philadelphia The Bearded Ladies present Andy: A Popera. Andrei (Mary Tuomanen) creates several replicas of himself, known as Andy. Photo by Dominic M. Mercier.
 

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Opera Philadelphia presents Charlie Parker’s Yardbird. Mezzo-soprano Tamara Mumford as Baroness Pannonica “Nica” de Koenigswarter and tenor Lawrence Brownlee. Photo by Dominic M. Mercier.
 

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Opera Philadelphia presents Verdi’s La Traviata. Photo by Kelly & Massa.

To ensure the organization's future vitality, Opera Philadelphia conducted in-depth, strategic audience research that has resulted in a new, annual season-opening festival, debuting in September 2017. Together with enhanced marketing efforts, Opera Philadelphia's market research responds to new audience behaviors and preferences, and supports the organization's efforts to bring opera to a variety of publics in unconventional places and in unexpected ways.