Branding and Marketing Plan

The staff and board members of Wyck, a historic site and a contemporary urban green space in the Germantown area, worked with Maureen Craig and her company Mo Strategy to develop a marketing plan and a definitive brand, which is aiding in attracting potential audiences as public interest in urban agriculture and environmental responsibility continues to grow. Mo Strategy developed a new brand identity for Wyck, grounded in the “brand promise” statement “Wyck: Feeding Curious Souls,” which has been a stimulus for conversation and a focal point for considering future programming and audiences. The work of this planning process has resulted in sharpened and more effective messaging, and has helped Wyck staff to think about narrowing their range of programming, which became the focus of a 2013 Discovery Grant.1

1
Management grants, through the Philadelphia Cultural Management Initiative, were awarded through 2013 following which a new funding category, Advancement grants, was introduced to support substantial long-term organizational development. Learn more>>.

In August 2011, the Philadelphia Inquirer hailed Opera Philadelphia’s transformation as a “haven for new opera.”

Whitney Kimball, Vox Populi’s third AUX Curatorial Fellow, presents the work of video artist and activist Jenny Drumgoole, the fifth program in the “Schmart World” series.

The major repository of the art of three generations of Wyeths (H.C, Andy, and Jamie), and steward of hundreds of acres of land where the artists worked, the Brandywine Museum is a national treasure.

This project investigated various issues surrounding (co-)authorship in cultural production, asking questions around definitions of authorship, collaboration, audience participation, the influence of marketplace, and other concepts.

Grants & Grantees

Kate Watson-Wallace is a Philadelphia-based choreographer, 2007 Pew Fellow, and the co-director of anonymous bodies.

The Village of Arts and Humanities supports the voices and aspirations of the community and inspires people to be agents of positive change through programs that encompass arts and culture, engage youth, revitalize community, preserve heritage, and respect the environment.

Collaborators & Colleagues

Joseph C. Thompson has spearheaded the creation of MASS MoCA from its beginnings in 1987 to its realization in 1999.

Grants & Grantees

Bristol Riverside Theatre is a vibrant, engaged community theater in the northeast reaches of the Philadelphia area.

Collaborators & Colleagues

Noted abstract painter Thomas Nozkowski is known for his richly colored and intimately scaled paintings.

Questions of Practice

Hong, director of academic affairs and program development at the Getty Leadership Institute at Claremont Graduate University, looks at the opportunities presented by co-authorship through the lens of entrepreneurship.

In December 2012, the Center welcomed Lee Rainie, director of the Pew Internet & American Life Project, who introduced the findings of a new report, “Arts Organizations and Digital Technologies.”

Whitney Kimball, Vox Populi’s third AUX Curatorial Fellow, presents artist talks from Jeanine Oleson and Jaimie Warren, the fourth program in the “Schmart World” series.