Branding and Marketing Plan

The staff and board members of Wyck, a historic site and a contemporary urban green space in the Germantown area, worked with Maureen Craig and her company Mo Strategy to develop a marketing plan and a definitive brand, which is aiding in attracting potential audiences as public interest in urban agriculture and environmental responsibility continues to grow. Mo Strategy developed a new brand identity for Wyck, grounded in the “brand promise” statement “Wyck: Feeding Curious Souls,” which has been a stimulus for conversation and a focal point for considering future programming and audiences. The work of this planning process has resulted in sharpened and more effective messaging, and has helped Wyck staff to think about narrowing their range of programming, which became the focus of a 2013 Discovery Grant.1

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Management grants, through the Philadelphia Cultural Management Initiative, were awarded through 2013 following which a new funding category, Advancement grants, was introduced to support substantial long-term organizational development. Learn more>>.

Pig Iron Theatre Company’s Center-funded School for Advanced Performance Training was featured in the Philadelphia Inquirer.

Grants & Grantees

Vox Populi is a member-run artist collective that presents exhibitions, performances, and other gallery talks, performances, lectures, and related events.

Collaborators & Colleagues

Regina R. Smith has served as a program officer on the Arts & Culture team at the Kresge Foundation since 2008.

Grants & Grantees

WXPN, the public radio service of the University of Pennsylvania, will launch a new research initiative in order to better understand the music-listening preferences of the “Millennial” generation.

Collaborators & Colleagues

Cynthia Mayeda has been the deputy director for institutional advancement at the Brooklyn Museum since 1998.

Yancey considers whether arts organizations be expected to approach their businesses with the same degree of courage and creativity that they expect of presenting artists.

Grants & Grantees

FringeArts presents, develops, and commissions a range of high-quality contemporary performing and visual arts in Philadelphia.

Collaborators & Colleagues

Thomas Gibbons is a playwright and a 1997 Pew Fellow.

Grants & Grantees

Judith Schaechter is a sculptor and stained-glass artist, and a 1992 Pew Fellow.

Grants & Grantees

Musicopia hired technology and curriculum development consultants to assist in restructuring Rhythm & Rhymes, a residency program that annually reaches 300 students.

Whitney Kimball, Vox Populi Gallery’s third AUX Curatorial Fellow, presents “The Videofreex Pirate TV” and a Q&A with Skip Blumberg and Nancy Cain, the third program in the “Schmart World” series.

Founded in 1812, the Academy of Natural Sciences of Drexel University is the oldest natural history museum in North America.